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Tuesday, March 1 • 11:30am - 12:30pm
Visions: Harnessing your Data to Better Engage Customers and Drive Revenue

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Discover the power of your most important asset, your customer data. We'll demonstrate the importance of first-party data, how to think differently about marketing to customers with a data-driven approach, and be efficient from a privacy perspective. You will also hear best practices for customer engagement, retaining fans, and engaging new audiences.
Moderators
avatar for Mike Festa

Mike Festa

Sr. Manager, Reporting & Business Intelligence, Paciolan

Speakers
avatar for Joseph Rafanelli

Joseph Rafanelli

Asst. Athletic Director - Ticketing and Data Analytics, Rutgers University
avatar for Robbie Smith

Robbie Smith

Data Consultant, Paciolan

Sponsors
avatar for FEVO

FEVO

EVP & Co-Head, Sports & Entertainment, Doug Fowler
FEVO allows online shoppers to invite friends and followers to share in their purchases without leaving a brand’s dedicated e-commerce site. Cost-splitting, group purchases, adjacent seating, duplicated carts: our Social Checkout accounts for every downstream conversion and the... Read More →

Tuesday March 1, 2022 11:30am - 12:30pm PST
Grand Salon A
  Visions, Day 3

Attendees (63)