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Tuesday, March 1 • 11:30am - 12:30pm
Visions: Harnessing your Data to Better Engage Customers and Drive Revenue

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Discover the power of your most important asset, your customer data. We'll demonstrate the importance of first-party data, how to think differently about marketing to customers with a data-driven approach, and be efficient from a privacy perspective. You will also hear best practices for customer engagement, retaining fans, and engaging new audiences.

Moderators
avatar for Mike Festa

Mike Festa

Manager, Reporting Business Intelligence, Paciolan

Speakers
avatar for Joe Rafanelli

Joe Rafanelli

Asst. Athletic Director - Ticketing and Data Analytics, Rutgers University Athletics
Joe Rafanelli has served as the Assistant Athletic Director for Ticketing & Data Analytics with Rutgers Athletics since December 2017. Rafanelli is primarily responsible for the overall organization of the Athletic Ticket Office and ticket sales partnership activities, which includes... Read More →
avatar for Robbie Smith

Robbie Smith

Data Consultant, Paciolan

Sponsors
avatar for FEVO

FEVO

EVP & Co-Head, Sports & Entertainment, Doug Fowler
FEVO allows online shoppers to invite friends and followers to share in their purchases without leaving a brand’s dedicated e-commerce site. Cost-splitting, group purchases, adjacent seating, duplicated carts: our Social Checkout accounts for every downstream conversion and the... Read More →


Tuesday March 1, 2022 11:30am - 12:30pm PST
Grand Salon A