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Tuesday, March 1 • 3:00pm - 4:00pm
How To: Measuring Marketing Success With Google Analytics

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Google Analytics is a powerful tool to measure the success of sales and engagement efforts across multiple channels. Learn how to avoid gaps in your measurement and set yourself up to understand how different tactics contribute to your marketing campaigns. We’ll examine real-world examples from arts and college athletics, including direct sales efforts, comprehensive email campaigns, and fan engagement. We’ll also take a quick look at the future with GA4.

avatar for Mark Baker

Mark Baker

Digital Marketing Specialist, Paciolan

Tuesday March 1, 2022 3:00pm - 4:00pm PST
Grand Salon C