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Tuesday, March 1 • 10:15am - 11:15am
Marketing & Sales: Reimagining Your Digital Marketing Strategy

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The digital world continues to change, and we must adapt to protect consumer privacy and maintain marketing success. Converging factors, including changes to Apple iOS and the eventual deprecation of 3rd party cookies, requires a strategic plan to future-proof your business. We'll cover proven practices, including focusing on first-party data, new technologies from Google, Snowflake, and Oracle, and tools to help you navigate this changing landscape.

avatar for Craig Ricks

Craig Ricks

CMO, Paciolan
As Chief Marketing Officer, Craig oversees all corporate marketing initiatives, including strategic marketing programs, client marketing, conferences, public relations, branding, and advertising. In addition, Craig leads a team that offers digital services to help clients of all genres... Read More →

avatar for Alex Collar

Alex Collar

Account Manager, Sports Marketing, Google
avatar for Bailey Schlotfeld

Bailey Schlotfeld

Associate Director of Marketing & Fan Experience, Purdue University
avatar for Nevada Colwell

Nevada Colwell

Marketing/Digital Media Supervisor, Las Vegas Events
As the Marketing/Multimedia Specialist, Nevada is involved in the marketing, ticketing, communications, logistical planning, creative design, and support of sponsorship and operations for all LVE events. In addition, he directs the digital, database, and social media initiatives for... Read More →
avatar for Kyle Bruce

Kyle Bruce

Associate AD, Digital Strategy & Innovation, Virginia Tech

avatar for Protecht


SVP Head of E-commerce & Marketing, Lindsey Callinsky
As a leading provider of embedded insurance, Protecht is dedicated to improving the digital consumer protection experience at the point of sale. We couple insurance and technology to challenge the traditional norms of the experience economy.The end-consumer is at the core of everything... Read More →

Tuesday March 1, 2022 10:15am - 11:15am PST
Grand Salon A