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Tuesday, March 1 • 10:15am - 11:15am
Marketing & Sales: Reimagining Your Digital Marketing Strategy

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The digital world continues to change, and we must adapt to protect consumer privacy and maintain marketing success. Converging factors, including changes to Apple iOS and the eventual deprecation of 3rd party cookies, requires a strategic plan to future-proof your business. We'll cover proven practices, including focusing on first-party data, new technologies from Google, Snowflake, and Oracle, and tools to help you navigate this changing landscape.

Moderators
avatar for Craig Ricks

Craig Ricks

CMO, Paciolan
As Chief Marketing Officer, Craig oversees all corporate marketing initiatives, including strategic marketing programs, client marketing, conferences, public relations, branding, and advertising. In addition, Craig leads a team that offers digital services to help clients of all genres... Read More →

Speakers
avatar for Alex Collar

Alex Collar

Account Manager, Sports Marketing, Google
avatar for Bailey Schlotfeld

Bailey Schlotfeld

Associate Director of Marketing & Fan Experience, Purdue University
avatar for Nevada Colwell

Nevada Colwell

Marketing/Digital Media Supervisor, Las Vegas Events
As the Marketing/Multimedia Specialist, Nevada is involved in the marketing, ticketing, communications, logistical planning, creative design, and support of sponsorship and operations for all LVE events. In addition, he directs the digital, database, and social media initiatives for... Read More →
avatar for Kyle Bruce

Kyle Bruce

Associate Athletics Director, Digital Strategy & Innovation, Virginia Tech

Sponsors
avatar for Protecht

Protecht

EVP, Head of Brands, Lindsey Callinsky
Don’t risk compromising the customer experience to factors outside of your control. Protecht puts the power back into your hands with an award-winning embedded technology that lets your customers purchase an insurance policy right from your platform without interrupting the checkout... Read More →


Tuesday March 1, 2022 10:15am - 11:15am PST
Grand Salon A