PACnet '22 Community Conference: Full Schedule

10:15am PST

Marketing & Sales: Reimagining Your Digital Marketing Strategy

The digital world continues to change, and we must adapt to protect consumer privacy and maintain marketing success. Converging factors, including changes to Apple iOS and the eventual deprecation of 3rd party cookies, requires a strategic plan to future-proof your business. We'll cover proven practices, including focusing on first-party data, new technologies from Google, Snowflake, and Oracle, and tools to help you navigate this changing landscape.

Moderators

Craig Ricks

Chief Marketing Officer, Paciolan

As Chief Marketing Officer, Craig oversees all corporate marketing initiatives, including strategic marketing programs, client marketing, conferences, public relations, branding, and advertising. In addition, Craig leads a team that offers digital services to help clients of all genres... Read More →

Speakers

Alex Collar

Account Manager, Sports Marketing, Google

Bailey Schlotfeld

Associate Director of Marketing & Fan Experience, Purdue University

Nevada Colwell

Marketing/Digital Media Supervisor, Las Vegas Events

As the Marketing/Multimedia Specialist, Nevada is involved in the marketing, ticketing, communications, logistical planning, creative design, and support of sponsorship and operations for all LVE events. In addition, he directs the digital, database, and social media initiatives for... Read More →

Kyle Bruce

Associate AD, Digital Strategy & Innovation, Virginia Tech

Sponsors

Protecht

Manager, Partnerships, Matt Isenogle

Protecht, a leading embedded insurance provider, is committed to enhancing the digital consumer protection experience at the point of sale. By combining insurance and technology, we redefine the norms of the experience economy. Our focus revolves around the end-consumer, understanding... Read More →

Tuesday March 1, 2022 10:15am - 11:15am PST
Grand Salon A

Marketing & Sales, Day 3

11:30am PST

Visions: Harnessing your Data to Better Engage Customers and Drive Revenue

Feedback Survey

Discover the power of your most important asset, your customer data. We'll demonstrate the importance of first-party data, how to think differently about marketing to customers with a data-driven approach, and be efficient from a privacy perspective. You will also hear best practices for customer engagement, retaining fans, and engaging new audiences.

Moderators

Mike Festa

Sr. Manager, Reporting & Business Intelligence, Paciolan

Speakers

Joseph Rafanelli

Asst. Athletic Director - Ticketing and Data Analytics, Rutgers University

Robbie Smith

Data Consultant, Paciolan

Sponsors

FEVO

FEVO allows online shoppers to invite friends and followers to share in their purchases without leaving a brand’s dedicated e-commerce site. Cost-splitting, group purchases, adjacent seating, duplicated carts: our Social Checkout accounts for every downstream conversion and the... Read More →

Tuesday March 1, 2022 11:30am - 12:30pm PST
Grand Salon A

Visions, Day 3

3:00pm PST

Marketing & Sales: Salesforce + Oracle Eloqua Today & in the Future

Feedback Survey

Dive into Salesforce strategies with our subject matter experts and uncover tools to help you be successful and more efficient in your busy day. We'll also dive deeper into the Eloqua tools that integrate into Salesforce, including Profiler and Engage, as well as future opportunities to leverage these tools to help your team drive record-setting results.

Moderators

Andrew Campbell

Senior Strategist, CRM, Paciolan

Christopher Carney

Senior Manager, CRM & Marketing Automation, Paciolan

Speakers

Kent Dubler

Assistant Director, James Madison University

Sponsors

Protecht

Manager, Partnerships, Matt Isenogle

Tuesday March 1, 2022 3:00pm - 4:00pm PST
Grand Salon A

Marketing & Sales, Day 3

4:45pm PST

Round Tables: Arts and Entertainment

Feedback Survey

Join your peers for an interactive round table discussion covering a wide variety of topics and tackle common challenges. Share ideas to help uncover best practices to better manage events, sell more tickets, generate revenue, perform your job efficiently, and elevate your career.

Moderators

Jim Clay

Client Partner, Paciolan

Dusty Kurtz

President, Paciolan

President, TicketsWest.Com, Inc.

Nicole McCourt

Senior eCommerce Operations Specialist, Paciolan

Tuesday March 1, 2022 4:45pm - 5:45pm PST
Grand Salon A

Round Tables, Day 3

9:00am PST

Say Helloqua to Eloqua

Feedback Survey

Join our marketing automation team to dive into training, tips, and best practices for Eloqua. We'll cover message creation, targeting, executing campaigns, and reporting. We'll also dive into tips and tricks in the system to help you be efficient and level up your skills with Eloqua.

Speakers

Michaela Patt

Senior Marketing Automation Strategist, Paciolan

Allison New

Marketing Automation Strategist, Paciolan

Wednesday March 2, 2022 9:00am - 10:30am PST
Grand Salon A

Training, Day 4

PACnet '22 Community Conference

10:15am PST

Craig Ricks

Alex Collar

Bailey Schlotfeld

Nevada Colwell

Kyle Bruce

Protecht

11:30am PST

Mike Festa

Joseph Rafanelli

Robbie Smith

FEVO

3:00pm PST

Andrew Campbell

Christopher Carney

Kent Dubler

Protecht

4:45pm PST

Jim Clay

Dusty Kurtz

Nicole McCourt

9:00am PST

Michaela Patt

Allison New

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